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Inside the Shadowy PR Firm That’s Lobbying for Regime Change in Syria

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On September 30, demonstrators gathered in city squares across the West for a "weekend of action” to “stop the bombs” raining down from Syrian government and Russian warplanes on rebel-held eastern Aleppo. Thousands joined the protests, holding signs that read "Topple Assad" and declaring, "Enough With Assad." Few participants likely knew that the actions were organized under the auspices of an opposition-funded public relations company called the Syria Campaign. 

By partnering with local groups like the Syrian civil defense workers popularly known as the White Helmets, and through a vast network of connections in media and centers of political influence, The Syria Campaign has played a crucial role in disseminating images and stories of the horrors visited this month on eastern Aleppo. The group is able to operate within the halls of power in Washington and has the power to mobilize thousands of demonstrators into the streets. Despite its outsized role in shaping how the West sees Syria’s civil war, which is now in its sixth year and entering one of its grisliest phases, this outfit remains virtually unknown to the general public.

The Syria Campaign presents itself as an impartial, non-political voice for ordinary Syrian citizens that is dedicated to civilian protection. “We see ourselves as a solidarity organization,” The Syria Campaign strategy director James Sadri told me. “We’re not being paid by anybody to pursue a particular line. We feel like we’ve done a really good job about finding out who the frontline activists, doctors, humanitarians are and trying to get their word out to the international community.”
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