Mainline industrial confinement livestock producers routinely feeding subtherapeutic antibiotics to their animals have been desperate for an alternative for many years. As superbugs like cDiff and MRSA developed, consumer backlash against ubiquitous antibiotic use increased. When consumer advocacy groups pummeled factory farmers with headlines like “Who’s Drugging Your Dinner?” the industry first denied it was a problem, then actively started looking for alternatives. I remember well when Bill...
