It has been commonplace for so long that most Americans cannot remember a time before the United States government was out running public relations campaigns urging Americans to take this or that vaccine or other pharmaceutical industry product. Now, an early action by new US Health and Human Services Secretary Robert F. Kennedy, Jr. suggests this practice may be coming to an end.
Helen Branswell reported Thursday at STAT News that the Centers for Disease Control and Prevention (CDC) “was ordered to shelve promotions it developed for a variety of vaccines, including a ‘Wild to Mild’ advertising campaign urging people to get vaccinated against flu” and that the CDC was informed that Kennedy “wanted advertisements that promote the idea of ‘informed consent’ in vaccine decision-making instead.”
What a major change — a transition from being a pharmaceutical company product promoter to being a promoter of, as Branswell describes informed consent in her article, “the principle that people should be notified of all the risks, as well as benefits, of any medical intervention they receive or any drug they are prescribed.”
This is a good early step by Kennedy. It clarifies a new orientation placing focus on advancing information and choice instead of pushing product. If Kennedy continues on this course, he can accomplish major advancement for health and freedom in America as his appointment suggested would be possible.