On September 30, demonstrators gathered in city squares across the West for a “weekend of action” to “stop the bombs” raining down from Syrian government and Russian warplanes on rebel-held eastern Aleppo. Thousands joined the protests, holding signs that read “Topple Assad” and declaring, “Enough With Assad.” Few participants likely knew that the actions were organized under the auspices of an opposition-funded public relations company called the Syria Campaign.
By partnering with local groups like the Syrian civil defense workers popularly known as the White Helmets, and through a vast network of connections in media and centers of political influence, The Syria Campaign has played a crucial role in disseminating images and stories of the horrors visited this month on eastern Aleppo. The group is able to operate within the halls of power in Washington and has the power to mobilize thousands of demonstrators into the streets. Despite its outsized role in shaping how the West sees Syria’s civil war, which is now in its sixth year and entering one of its grisliest phases, this outfit remains virtually unknown to the general public.
The Syria Campaign presents itself as an impartial, non-political voice for ordinary Syrian citizens that is dedicated to civilian protection. “We see ourselves as a solidarity organization,” The Syria Campaign strategy director James Sadri told me. “We’re not being paid by anybody to pursue a particular line. We feel like we’ve done a really good job about finding out who the frontline activists, doctors, humanitarians are and trying to get their word out to the international community.”
Yet behind the lofty rhetoric about solidarity and the images of heroic rescuers rushing in to save lives is an agenda that aligns closely with the forces from Riyadh to Washington clamoring for regime change. Indeed, The Syria Campaign has been pushing for a no-fly zone in Syria that would require at least “70,000 American servicemen” to enforce, according to a Pentagon assessment, along with the destruction of government infrastructure and military installations. There is no record of a no-fly zone being imposed without regime change following —which seems to be exactly what The Syria Campaign and its partners want.
“For us to control all the airspace in Syria would require us to go to war against Syria and Russia. That’s a pretty fundamental decision that certainly I’m not going to make,” said Gen. Joseph Dunford, the chairman of the Joint Chiefs of Staff, at a hearing of the Senate Armed Services Committee this month.
While the military brass in Washington seems reluctant to apply the full force of its airpower to enforce a NFZ, The Syria Campaign is capitalizing on the outrage inspired by the bombardment of rebel-held eastern Aleppo this year to intensify the drumbeat for greater US military involvement.
The Syria Campaign has been careful to cloak interventionism in the liberal-friendly language of human rights, casting Western military action as “the best way to support Syrian refugees,” and packaging a no-fly zone — along with so-called safe zones and no bombing zones, which would also require Western military enforcement — as a “way to protect civilians and defeat ISIS.”
Among The Syria Campaign’s most prominent vehicles for promoting military intervention is a self-proclaimed “unarmed and impartial” civil defense group known as the White Helmets. Footage of the White Helmets saving civilians trapped in the rubble of buildings bombed by the Syrian government and its Russian ally has become ubiquitous in coverage of the crisis. Having claimed to have saved tens of thousands of lives, the group has become a leading resource for journalists and human rights groups seeking information inside the war theater, from casualty figures to details on the kind of bombs that are falling.
But like The Syria Campaign, the White Helmets are anything but impartial. Indeed, the group was founded in collaboration with the United States Agency for International Development (USAID)’s Office of Transitional Initiatives, an explicitly political wing of the agency that has funded efforts at political subversion in Cuba and Venezuela. USAID is the White Helmets’ principal funder, committing at least $23 million to the group since 2013. This money was part of $339.6 million budgeted by USAID for “supporting activities that pursue a peaceful transition to a democratic and stable Syria” — or establishing a parallel governing structure that could fill the power vacuum once Bashar Al-Assad was removed.
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